The Research Practice

The Business travel industry especially in India as also in the wider Asian region do not have high quality granular data that offer insights into the actual market dynamics.

ProKonsul® Research intends to develop a portfolio of syndicated research that examines & presents the market reality. Buyer behaviour & preferences are analysed in detail to illustrate trends, attributes and decision drivers.

Mandated research is conducted with key partners to develop segment specific analysis and knowledge.

This creates a reservoir of intelligence, for the business travel industry.